The gaming industry is one of the world’s most cutting-edge and lucrative leisure markets with new and innovative software being sought after by major tech giants.
A wonderful example of this coveted innovation comes from Truro-based company, Hertzian. Their strapline is ‘Data, Insights, Action’ which shows the direct approach the business has towards the technology sector.
Hertzian cleverly trades in information producing priceless data reports for gaming developers, who are always seeking player feedback to improve their interactive products. They have created sophisticated software that can harvest online comments and reviews made by people chatting about chart-topping games and provide this intelligence to the developers.
Hertzian was initially a pilot company born out of Falmouth University’s graduate entrepreneurship programme [Falmouth Launchpad MA], where four graduates from around the country came together as a team and nurtured a business germ and crafted it into a prospering tech innovator.
The business is based at the Health and Wellbeing Innovation Centre in Truro. The company is proud to employ local people including apprentices looking to gain industry experience.
“Hertzian benefited in many ways from what Oxford Innovation had to offer us, especially their marketing, business coaching and legal advice,” said Christopher Weavill, COO & Co-Founder of Hertzian Ltd.
Hertzian gained coaching and guidance through the ‘Access to Finance’ programme with particular focus on finance structuring, investment raising and strategy development.
Christopher added: “They [Oxford Innovation] helped us enormously in analysing and managing our overall risk and got us to sensibly look at the direction in which the business was going.
“We were able to greatly use Oxford Innovation’s expertise and industry experience, and it was beneficial to receive their guidance and validation and to listen to another voice giving credible feedback towards our approach to business.”
Christopher goes on to talk about how Oxford Innovation gave Hertzian the confidence to connect with people and other businesses in and around Cornwall and to tap into the strong support network available in the South West.
He also said how Oxford Innovation were able to provide them with ways and means to learn about mergers and acquisitions, which is a critical part of Hertzian’s business framework as Christopher was in a position to talk with people in a similar position as himself.
Hertzian were able to attract Venture Capital Funding from London to the tune of £100K, a rare feat in itself, this was a way for the business to look at attacking the global market.
Andrew Finley, Stakeholder and Relationship Director at Oxford Innovation, said: “It has been incredibly stimulating to work with a team of highly creative entrepreneurs, supporting them to develop a deep level of understanding about the investment opportunities available to business start-ups who are willing to explore alternative avenues.
“Their ability to run a global facing business from Cornwall is testament to their vision and to the area as a developing business hub. It shows as inspiration to other up-and-coming entrepreneurs that companies can be founded in Cornwall and not have to be based in London to reap the rewards.
“The creative thinking of young minds being shown at Hertzian is refreshing and is just what this country needs.”
The team at Hertzian are travelling the world to spread the word about their product, which has so far taken them to China, Hong Kong and Singapore. They are competing with some of the biggest tech companies on the global scene, as the software template can also be adapted for other industry sectors including healthcare.
Oxford Innovation will continue to engage with Hertzian to help them develop their commercial and investment strategy.
Christopher concludes: “We are looking to expand our team to reflect the growing tech scene in Cornwall. We enjoy a great quality of life here and it’s natural for us to stay and progress the business in a place whose ambitions mirror our own. We are also investing in the talent workforce of the future with our apprenticeship scheme.”